Make Life a Ride 2019
Every year, a calendar and a notebook are produced by the BMW Group's various brands and business segments. For the international 2019 BMW Motorrad wall calendar we developed a new concept, including the layout and selection of motifs as well as the cover design of the calendar and notebook. With its restructuring based on the brand promise MAKE LIFE A RIDE, BMW Motorrad has developed into a brand which – in addition to its unparalleled heritage and a diverse and successful product portfolio – seeks to inspire and enthuse people. The BMW Motorrad 2019 wall calendar conveys the lifestyle embodied by the motorcycle models, reaching out to fresh target groups in emotional style, and enhancing both brand awareness and desirability.
