WHAT DOESN'T FIT WILL BE MADE TO FIT
Our customer ratioform - manufacturer of intelligent packaging solutions - has had this demand translated into a new claim: "das passt genau!", literally: "that fits exactly". In order to reposition the brand, the next step was the development of a design concept in our responsibility. In addition to the corresponding guidelines, we also designed various means of communication.
The central medium for internal communication is the ratioform brand booklet with the aim of providing employees with optimal support on their way to becoming brand ambassadors.