The MINI General Marketing Meeting is a recurring, internal two-day meeting of the MINI headquarters with Market Heads and Marketing Managers to talk about the upcoming plans and projects. This year’s MINI GMM challenged us in several ways: in the past, the meetings have achieved an exceptionally high level of satisfaction, therefore expectations are increasing year by year – of course, this should be exceeded in 2020.
The meetings are expected to be unusual, creative and surprising and to create a stimulating, engaging and “only MINI can do” atmosphere.
Furthermore, due to the travel restrictions, the meeting had to be done virtually facing the challenge to keep the viewers’ attention online.
By creating an atmosphere of kick-off in a new era, we transported the message fueling the passion of the participants to start into the fourth generation of MINI. A changing world – a changing experience!