Amway – That's me
The Amway Brand Wall was created in the course of a one-year brand campaign, and it has been used at events in Spain, Morocco and Bulgaria. Its purpose is to enable the Amway brand and the power of strong brand communication to be experienced. A wall panel, a screen and 29 boxes to produce varied interactions with the brand over 3.5 x 2.3 metres.
The Brand Wall consists of boxes that communicate brand themes on a variety of levels. Each of the doors can be opened with a tap. The content on the front interacts skilfully with the interior presentation – in this way, up to five thematic clusters can be playfully experienced: Facts & Figures, Explore & Experience, The Amway Brand, People in the Spotlight, and Brand Basics. The interactive boxes play with sound and puzzle elements as well as brand products. The Amway Brand Wall is made all the more lively by its brand-specific colours.