MAN TGE 360°
The motto for the MAN Van Day 2023 in Valencia.
More than 630 participants from 26 countries were once again able to experience innovation, technology and superstructure expertise first-hand and learn about the latest product solutions and compare them with the competition. Almost 100 vehicles were there for the event at the Ricardo Tormo racetrack in Valencia. There were vehicle presentations, workshops, driving exercises on the safety course, on the road or in the off-road area. The MAN Van Day 2023 revolved around the MAN TGE and was not only an interesting event for every participant, but a true experience.
BLAUEPFERDE not only took part, but was right in the middle of things. BLAUEPFERDE was in charge of all the planning and research in advance, visualising all communicative content, inspiring team building measures, smooth participant management, an emotional world show, the complete communication on site, orchestration of all trades in the planning phase and on site, vehicle handling, logistics, perfect project management and 24/7 contact for almost 120 crew members during three exciting weeks.
DYNAMIC & EXCITING
The MAN vehicles were staged in the Reveal tent, in front of the paddocks of the race track in Valencia. The participants sat in the middle of the tent and experienced a "360˚" show. The Reveal Show was set in a visual framework not only featuring exciting animated clips and films, but also each individual vehicle was staged in a special and dramatic way.
EXPERIENCE & FUN
On the event grounds and in the off-road course, the Van Day participants could not only experience the products up close, but also test them in comparison to the competition. For this purpose, several driving dynamics workshops and exercises were conducted.
During the event, the salesmen and women were able to convince themselves of their own product quality in theory and practice, experience the concentrated MAN superstructure competence, test various product features such as assistance systems themselves under a wide variety of conditions and thus develop new selling points and deepen their knowledge. A strong focus was placed on highlighting the advantages of the MAN TGE over the core competition.
At the evening event at L'Estibador, the guests were able to exchange ideas, also across countries, and come together as a team.
"360˚" for body, mind and soul.