FUTURE TRENDS & INNOVATIONS
Digitalisation, efficiency and a new generation of engines. Core topics at this year's bauma. In a leading part of the event was MAN, presenting a wide range of tailor-made vehicles for the individual requirements of the construction industry. For the first time, light transporters of the TGE series from 3.5 to 5.5 t have also been on display.
BLAUEPFERDE supported the development of a theme-specific key visual, a well thought-out exhibition stand communication, the communicative display of the outdoor area, creative fan activation, staging at the vehicle and the visual design of the trucker bar.