K5 Ctrl IT – an Apple spezialised IT-Service
The appearance created conveys the theme of IT through its colourful style and the interplay between technically inspired graphic elements. The logo in the form of an abstract control button forms the core of the visual appearance. Illustrations bring the abstract theme to life in a more tangible way – graphically speaking the design principles are derived from the trademark: rounded corners, outline-based, isometric, reduced. A fine gradient in the colour areas ensures dynamism and vibrancy. Typographically, the typeface Realtime enhances the technical aspect, being reminiscent of code. A circular grid rounds off the appearance as the background element: it is based on the look of a circuit board. The corporate design is applied to Website and stationery.