As part of the Munich Creative Business Week 2017, we invited guests to our OPEN HOUSE and OPEN BAR. The evening was rounded off by a guest presentation given by the future researcher Oona Horx-Strathern on the subject of CORPORATE SMARTNESS.
BLAUEPFERDE – Your Partner for Branding
Not only our environment but also the environment of a brand and its communication are becoming increasingly complex and varied. The brand environment faces challenges such as social transformation, globalisation, digitisation, megatrends etc. Brand diversity is concentrated in the brand’s core and is expressed through both analogue and digital communications channels. We build interdisciplinary synergies with which to face these challenges. Connectivity whenever it makes sense, individuality whenever it is needed. We counter these developments proactively – not conforming is what we understand as corporate smartness.